Recently, Huasheng and BASF announced a strategic cooperation to fully introduce BASF’s high-end automotive refinishing paint Parrot® 90 series to further enhance Huasheng’s after-sales service capabilities in the automotive painting sector and provide domestic luxury car owners with Repair services to world-class standards.
Since its establishment in 1998, Huasheng luxury car chain has been deeply involved in the field of luxury car repair and maintenance for 25 consecutive years. It has now become China’s leading high-end car repair brand and has appeared on CCTV many times, becoming the first high-end car repair chain to appear on CCTV. With the cooperation between the two parties, Huasheng will further implement its “scientific car repair” concept and improve its professional capabilities and delivery quality in luxury car painting services.
As the world’s leading chemicals company, BASF enjoys a wide reputation in the market for its high-quality products and solutions. BASF’s Coatings business unit is committed to creating advanced solutions that drive performance improvements and promote the development of new designs and applications. BASF provides customers with innovative and environmentally friendly cutting-edge processes, and has always been a market pioneer and leader in precision color matching and water-based technology. Glasurit is one of BASF’s classic high-end brands of automotive refinishing paint. Its superior color performance and powerful full set of refinishing paint solutions have been widely praised by major automotive OEMs in the world for many years. The Glasurit 90 series of this cooperation is the first water-based base paint system launched by BASF automotive refinishing paint in 1992. It is an epoch-making milestone in the automotive coatings industry. Its ultra-low VOC emissions comply with the stringent national standards of GB24409 and GB/T38597. Environmental requirements.
The company stated that this cooperation will bring more business opportunities and development space for BASF’s automotive refinish paint, further enhance the influence of the refinish paint brand, and expand its market share in China. BASF will use its world-leading German product technology and expertise to Service fully supports Huasheng’s long-term development in the Chinese market; for Huasheng, joining hands with BASF will also further consolidate its leading position in the domestic luxury car maintenance service industry. First, Huasheng has achieved a comprehensive upgrade of its spray painting project products. Iteration, at the same time, Huasheng will also achieve an efficient delivery service model for BASF’s high-quality refinishing paint through its own “Jipei Genuine” e-commerce platform, empowering stores to provide car owners with more convenient and efficient luxury car paint refreshes Serve. The win-win cooperation between the two parties has injected new vitality into the development of China’s automotive aftermarket.
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