my country’s mouthwash market continues to grow, dominated by online sales channels

Mouthwash, also known as gargle, is a type of auxiliary oral cleaning product that can penetrate into all parts of the mouth, including the edges of the gums and gaps between teeth that are difficult to reach with a toothbrush, to effectively clean the mouth and achieve the effect of cleaning the mouth. . Mouthwash has the functions of freshening breath, removing tartar bacteria, controlling plaque, controlling and reducing the rate of tartar formation on teeth, and preventing gingivitis.

At this stage, my country’s mouthwash industry has formed a complete industrial chain. The upstream of the industrial chain is mainly the raw material industry, providing surfactants, colorants, sweeteners, ethanol, preservatives, functional additives and other raw materials; the midstream is mainly the mouthwash production industry, assisting in the research and development, production and other aspects of various types of mouthwash. ; The downstream is mainly for consumers, and ultimately flows to consumers through online sales channels such as e-commerce platforms and live broadcasts, as well as offline sales channels such as pharmacies, large supermarkets, and department stores.

According to the “2023-2027 Mouthwash Industry Market In-depth Research and Investment Prospect Forecast Analysis Report” released by the Industrial Research Center, in recent years In recent years, my country’s economy and society have developed rapidly, residents’ per capita income has gradually increased, consumption concepts have gradually changed, and oral health issues have attracted consumers’ attention. As the Internet gradually becomes more popular, the speed of information transmission gradually accelerates, and consumers’ awareness of oral health continues to increase. With its advantages of freshening breath and preventing oral diseases, mouthwash has gradually increased its market penetration rate. Against this background, the scale of my country’s mouthwash market continues to grow. In 2022, my country’s mouthwash market size will be 6.572 billion yuan.

Judging from the sales channels of mouthwash in my country, with the gradual increase in the number of online shoppers in my country, the rapid development of the express logistics industry, the gradual improvement of e-commerce platforms, and the gradual rise of platforms such as Xiaohongshu and Douyin, the online sales channels of mouthwash The proportion continues to increase. In 2022, my country’s mouthwash online sales channels will account for 64.7%. Due to the epidemic, offline sales channels of mouthwash in my country have been severely affected. In 2022, my country’s offline mouthwash sales channels will account for 35.3%. At present, the sales channels for mouthwash in my country are still dominated by online sales channels.

Industry analysts said that at present, there are many companies in my country’s mouthwash market, and the market competition is relatively fierce. The main foreign mouthwash companies include Johnson & Johnson, Procter & Gamble, Sunstar, HaroldKatzLLC, Okina, Amway, PIERAS, Lion Daily Chemicals, etc. The larger companies in my country mainly include Haolai Chemical, Xiaokuo Technology, Weimeizi Industrial, and Interstellar Yuedong, Qinghe Xiaobei, etc. Since foreign mouthwash companies started early, they occupy most of my country’s market share due to their advantages such as good product quality and well-established sales channels. After years of development, larger domestic companies have continued to increase investment in research and development, product quality has continued to improve, and market competitiveness has gradually increased.