The market size of functional skin care products in my country continues to increase, with online sales channels being the mainstay

Functional skin care products are pharmacological skin care products that relieve or assist in the treatment of certain skin problems and improve skin condition. Functional skin care products can be roughly divided into functional skin care products, dermatology-grade skin care products, medical dressings, etc. Among them, functional skin care products refer to skin care products that add functional chemical ingredients such as salicylic acid, astaxanthin, ceramide, and hyaluronic acid to achieve functions such as whitening, lightening spots, and anti-aging; dermatology-grade skin care products are Based on professional clinical research, it is a skin care product that can relieve some skin problems such as redness, inflammation, stinging, and itching. Medical dressings are mainly skin care products used for repair after medical cosmetic surgery. The products have high safety performance and weak irritation. .

At this stage, my country has formed a complete functional skin care product industry chain. The upstream of the industry chain is mainly raw material suppliers, providing basic raw materials for skin care products such as moisturizers and active substances; the midstream is functional skin care product manufacturers, mainly engaged in product research and development, production, etc.; the downstream is mainly for consumers, through online Sales channels such as shopping platforms, offline supermarkets, official directly-operated stores, and beauty salons will eventually flow to consumers.

According to the “China Functional Skin Care Products Industry Application Market Demand and Development Opportunities Research Report 2023-2028” released by the Industrial Research Center , as my country’s per capita disposable income continues to increase, residents’ consumption levels gradually upgrade, consumers’ awareness of skin care continues to increase, the demand for skin care gradually increases, and the demand for skin care products continues to grow. Driven by market demand, the scale of my country’s skin care products market has gradually grown. In 2022, my country’s skin care product market size will be 501.44 billion yuan. In recent years, the pace of life in our country has accelerated, the female economy has risen, consumers have paid more attention to skin health issues, and consumer demand has diversified. Single-function skin care products can no longer meet consumer needs, and functional skin care products with specific functions are in rapid demand. Growth, market size continues to increase. In 2022, my country’s functional skin care products market size will be 113.57 billion yuan.

In recent years, my country’s Internet penetration rate has gradually increased, e-commerce platforms such as Taobao and JD.com have gradually matured, and emerging platforms such as Douyin and Xiaohongshu have gradually emerged, and online sales channels for functional skin care products have continued to expand. While Chinese functional skin care product brands are actively deploying online sales channels, they are also constantly improving offline sales channels. In addition to opening official directly-operated stores, they are also constantly exploring channels such as large supermarkets and beauty salons. At present, my country’s functional skin care products have gradually formed a channel layout with online sales channels as the main sales channel and offline sales channels as the supplement.

Industry analysts said that my country’s functional skin care product market is highly competitive and has a large number of brands. Among them, foreign brands mainly include Kiehl’s, SkinCeuticals, La Roche-Posay, City Doctor, Curon, Fuli Fangsi, Avène, etc., and domestic brands are Winona, Yuze, Runbaiyan, Quadi, HomeFacialPro, Mushuo, etc. After years of development, my country’s domestic functional skin care product brands have gradually emerged. They have continued to improve in terms of product research and development, technical level, product quality, etc., and their market competitiveness has gradually increased.