The anti-sensitive toothpaste market is gradually expanding and the competition landscape is basically stable

Toothpaste is an oral cleaning care product, mainly composed of abrasives, moisturizers, thickeners, surfactants, flavors, etc. There are many types of toothpastes on the market, such as whitening toothpastes, anti-sensitivity toothpastes, fluoride toothpastes, etc. Anti-sensitive toothpaste is specially developed for sensitive teeth. It contains therapeutic drugs that can relieve tooth sensitivity and enhance the tolerance of teeth to hot, cold, sour and sweet.

At present, my country has formed a complete anti-sensitive toothpaste industry chain. The upstream of the industrial chain is mainly raw material suppliers, providing raw materials such as wetting agents, adhesives, surfactants, pharmaceuticals and sweeteners; the midstream is mainly various anti-sensitive toothpaste manufacturers, mainly developing and producing anti-sensitive toothpaste products; the downstream Mainly for consumers, it reaches consumers through sales channels such as dealers, supermarkets, and convenience stores.

In recent years, the concept of oral health has been deeply rooted in the hearts of the people, toothpaste has become a necessity for consumers’ daily life, and the scale of my country’s toothpaste market continues to expand. my country’s toothpaste market size will be 34.276 billion yuan in 2022, showing a stable growth trend. At this stage, the consumption level of our country’s residents continues to rise, the dietary structure gradually changes, and the intake of high-oil and high-sugar foods gradually increases, resulting in the increasing number of people with tooth-sensitive teeth and gradually becoming younger.

According to the“China Anti-Sensitive Toothpaste Industry Market In-depth Assessment and 2023-2027 Investment Feasibility Consultation Report” released by the Industrial Research Center , the number of people with tooth sensitivity continues to increase, which has promoted the development of the anti-sensitive toothpaste market. Currently, anti-sensitive toothpaste accounts for 11% of my country’s toothpaste market, and there is a continued growth trend. my country’s anti-sensitive toothpaste market continues to expand and shows a trend of continued growth. From 2017 to 2022, my country’s anti-sensitive toothpaste market size will grow from 2.384 billion yuan to 2.872 billion yuan.

my country’s anti-sensitive toothpaste market has huge potential, attracting many companies to invest in it. At this stage, there are many brands in my country’s anti-sensitive toothpaste market, the market competition pattern is basically stable, and some influential brands have emerged. At present, the common anti-sensitive toothpaste brands on the market in my country include Lengsuanling, Sensodyne, Yunnan Baiyao, Shuke, Colgate, etc. Among them, Lengsuanling occupies a leading position in my country’s anti-sensitive toothpaste market with a market share of 59.82%, Sensodyne has a market share of 26.43%, and Yunnan Baiyao has a market share of 4.38%.

Industry analysts said that since anti-sensitive toothpaste is directly applied to consumers’ mouths, consumers are more concerned about the quality and functions of the product. , in order to win the attention of consumers, brands continue to develop and produce new products under the premise of ensuring quality. The speed of product upgrades and iterations is accelerated, pushing market competition to a deeper level. To sum up, my country’s anti-sensitive toothpaste market still has a lot of room for development in the future.