Driven by the rapid development of the textile and apparel industry, the thermal transfer paper industry has broad development prospects.

Thermal transfer (sublimation) technology refers to a printing technology that uses special thermal transfer ink to print any pattern on thermal transfer paper through a printer, and then transfers the pattern to the product through thermal transfer equipment using high temperature and high pressure. The thermal transfer paper used, also known as sublimation transfer base paper, is the key carrier of thermal transfer technology and belongs to a subcategory of special paper. According to different materials, thermal transfer paper can be divided into sticky and quick-drying thermal transfer paper; according to the different ways of peeling off the backing paper, it can be divided into hot peeling and cold peeling transfer paper; according to different pattern effects, it can be divided into soft type , breathable, three-dimensional thermal transfer paper.

Thermal transfer printing technology has the characteristics of short process flow, bright printing colors, no pollution, fine patterns, strong flexibility, fast drying speed, and long shelf life. It is widely used in clothing, plastics, metal decorative panels, leather, wood, ceramics, labels, etc. It is widely used in printing scenarios. As the main intermediate carrier of thermal transfer technology, thermal transfer paper has basically the same application fields as thermal transfer technology. It is widely used in electrical appliances, food packaging, chemical fiber clothing and other fields.

In recent years, against the background of the rapid development of its application fields, the market demand for thermal transfer paper has continued to increase and its output has continued to increase. Among them, chemical fiber clothing is one of the main application areas of thermal transfer paper. In 2021, domestic clothing output will reach 16.91 billion pieces, a year-on-year increase of 6.8%. In this context, according to the “Thermal Transfer Paper Industry Market In-depth Research and Investment Prospects Forecast Analysis Report 2022-2027” released by the Industrial Research Center It shows that domestic thermal transfer paper production will reach 385,000 tons in 2021. In the future, its production is expected to maintain sustained growth amid the rising domestic personalized and differentiated consumption trends and the rapid development of food packaging, ceramic printing and other fields. situation, the industry has broad prospects for development.

my country’s thermal transfer printing industry started late. For a long time, domestic thermal transfer paper products have been imported from South Korea, Italy, the Netherlands, Japan and other countries, such as sublimation paper imported from Japan, C-AW thermal transfer paper imported from the United States, etc. , the higher price and cost of imported thermal transfer paper restricts the development of the domestic thermal transfer industry. However, in recent years, driven by continued growth in demand, local companies have continued to make breakthroughs in key technologies, accelerating the localization process of the domestic thermal transfer paper market. At this stage, local thermal transfer paper companies mainly include Hemberg Paper, Guanhao High-tech, Zhefeng New Materials, Seberry Materials, Changzhan Special Paper, Jinchen Textile, Hongxing Paper, etc.

Industrial Analyst personnel said that although the domestic thermal transfer paper market is accelerating in its localization process, there is currently a gap between local companies and advanced foreign companies. There is still a big gap between them, and there are also problems such as unstable product quality and immature related technologies. In the future, local thermal transfer paper companies will need to continuously improve their technical level and increase product innovation, thereby promoting the continuous upgrading of the industry in the direction of high-end and accelerating the process of domestic substitution in the market. The future development potential of the industry is huge.