my country’s household paper industry chain has basically taken shape, and output is gradually increasing

Household paper is the sanitary wiping paper used by individuals in their daily lives. Compared with other types of paper, household paper has a certain degree of rigid demand and low substitutability. After years of development, the types of household paper have become increasingly diverse. According to different product shapes, household paper can be divided into rolls, sheets, etc.; according to different uses, household paper can be divided into facial tissues, napkins, kitchen paper towels, toilet paper, hand towels, etc.

From the perspective of market structure, toilet paper has become the largest subcategory in the household paper market, with a market share of 50.87%; followed by facial tissue, with a market share of 32.91%; hand towels ranked third, with a market share is 5.34%.

At present, my country’s household paper industry chain has basically taken shape. The upstream of the industrial chain is mainly the raw material industry, providing raw materials such as pulp and wood pulp; the midstream is mainly the household paper production industry, responsible for the production and manufacturing of different types of household paper; the downstream is mainly the consumer terminal, through a variety of sales channels, and ultimately flow to consumers.

From the upstream of the industrial chain, pulp has become the main raw material for the production of household paper. Driven by downstream market demand, my country’s pulp production enterprises have gradually expanded their production scale and their output has continued to grow. In 2022, my country’s total pulp production will be 85.87 million tons, an increase of 5.01% from the previous year. my country’s pulp output continues to grow, providing sufficient raw materials for the rapid development of the household paper market.

According to the “China Household Paper Industry Development Prospects and Investment Risk Avoidance Suggestions Report 2023-2027” released by the Industrial Research Center, Household paper is mainly used in residents’ daily lives and has a wide range of consumer markets. As my country’s residents’ awareness of health and hygiene continues to improve, the per capita consumption of household paper has gradually increased. In order to meet market demand, the production efficiency of Chinese enterprises has continued to improve, and the production of household paper has increased. According to data released by the China Paper Association, in 2022, my country’s household paper production will be 11.35 million tons, an increase of 2.71% from the previous year.

From the perspective of sales channels, my country’s household paper sales channels can be roughly divided into online sales channels such as e-commerce platforms and live broadcasts, and offline sales channels such as large supermarkets, convenience stores, department stores, and dealers. At present, the sales channels of household paper in my country are still mainly offline channels, but as the e-commerce platform becomes increasingly perfect, the proportion of household paper sales through online channels will gradually increase in the future.

Industry analysts said that there are a large number of companies in my country’s household paper market and the market competition is fierce. The major domestic paper companies in my country include Zhongshun Jierou, Hengan International, Vinda Group, Jinhongye Paper, and Tranlin Group. Among them, Zhongshun Jierou’s business is mainly concentrated in the field of household paper. According to data in the company’s annual report, in 2022, Zhongshun Jierou’s total operating revenue will be 8.57 billion yuan, of which household paper operating revenue will be 8.35 billion yuan, accounting for 97.44% of total revenue.