Laundry beads follow the trend of the times and the market prospect is bright

Laundry beads refer to new clothing care products that concentrate laundry detergent, softener and other laundry detergents into capsules. Laundry beads first originated in European and American countries and were introduced to my country in 2014. In the early days, it was difficult to open the market for laundry beads due to low public awareness and high product pricing. However, with the development of the times, the advantages of laundry beads, such as simple operation, not easy to dirty hands, strong cleaning power, and long-lasting fragrance, have been discovered, and they have gradually become favored by consumers.

The upstream of the laundry beads industry chain is mainly suppliers of water-soluble films, laundry solvents and other raw materials and manufacturers of beads equipment; the midstream laundry beads manufacturers produce various laundry beads products; the downstream of the industry chain is mainly various sales channels, such as Offline supermarkets, grocery retail stores, online e-commerce platforms, etc.

According to the “2023-2028 China Laundry Beads Industry Market In-depth Research and Development Prospects Forecast Report released by the Industrial Research Center, As the concept of green environmental protection is vigorously promoted by the government and the “lazy economy” and “stay-at-home economy” become popular at the socio-cultural level, traditional clothing washing and care products are no longer able to meet the needs of young consumers. Concentrated, convenient and environmentally friendly laundry beads are gradually gaining market share. favor. At the same time, laundry beads companies are actively carrying out product innovation, focusing on improving product functionality, and promoting laundry beads to be upgraded from single-chamber products with only cleaning functions to multi-chamber products that integrate multiple washing and care functions to accurately position consumers demand and realize it.

The development of the laundry beads industry is supervised and supported by national policies. At the end of 2021, the Ministry of Industry and Information Technology released the “Laundry Beads Industry Standard” to standardize the specifications, ingredients, labeling, scope of application and production process of laundry beads. This standard urges the laundry beads industry to standardize the production process, improve production technology and product quality, and protect consumer rights. In August 2021, the China Laundry Products Industry Association responded to the government’s call and issued the “Guiding Opinions on High-Quality Development of China’s Laundry Products Industry during the 14th Five-Year Plan”, which proposed that the laundry products industry must adhere to innovation-driven development, structural optimization, and green development. Against this background, the laundry beads industry will continue to strengthen technological innovation, promote the optimization and upgrading of the industrial structure, accelerate the green and intelligent process of the industrial chain, and develop towards high quality and high standards under the guidance of policies.

There are many laundry beads companies in my country, and the market competition is fierce. At present, my country’s laundry beads industry is highly concentrated. Leading companies such as Omiao, Liby, and Velox are mostly leaders in traditional washing and care products. They have their own popularity and reputation. Compared with other small and medium-sized enterprises, they are more likely to gain the trust of consumers. Therefore, it occupies a large market share.

Industry analysts said that the laundry beads industry is in a period of rapid development and has huge market potential. my country’s small and medium-sized laundry beads enterprises should take advantage of their flexible mechanisms and closeness to the market, follow market trends, strengthen product innovation, and launch products that better meet consumer needs; increase investment in research and development, continuously improve technology, and improve production efficiency. Accelerate the process of intelligentization of the industrial chain; increase publicity efforts, actively build its own brand, and enhance corporate competitiveness.