The paint industry chain has become very mature and output is gradually declining.
Coatings are one of the subdivisions of paints. They mainly refer to liquid or solid materials that are coated on the surface of objects to form a coating to provide protection, decoration or other special functions. With the continuous advancement of production technology, the types of coatings are becoming increasingly rich, and there are multiple classification methods based on different classification standards. According to different product functions, coatings can be roughly divided into anti-corrosion coatings, waterproof coatings and insulating coatings; according to different product forms, coatings can be roughly divided into solvent-based coatings, water-based coatings, powder coatings and solvent-free coatings; according to different application fields, Coatings can be roughly divided into architectural coatings, industrial coatings, general coatings, auxiliary coatings, etc.
At present, my country’s coatings industry chain is very mature. The upstream of the industrial chain is mainly the raw material industry, which provides film-forming substances, anti-rust fillers, alcohol solvents, stabilizers, dispersants, curing agents and other raw materials; the midstream is mainly the coating production industry, responsible for the production and manufacturing of different types of coatings; The downstream is mainly oriented to application fields, mostly in construction, automobiles, real estate decoration, home appliances, electronics, engineering machinery, shipbuilding, industry and other fields.
According to the “Comprehensive Market Research and Investment Analysis Report on China’s Paint Industry 2023-2028” released by the Industrial Research Center, at present, real estate The market has become the largest application area for coatings. As my country’s urbanization process accelerates, the urban residential population gradually increases, and the number of buildings continues to increase. However, after years of development, my country’s real estate market has gradually become saturated. Coupled with the impact of the epidemic, residents’ ability to repay loans has been affected, resulting in a gradual decline in the size of the real estate market. According to data released by the National Bureau of Statistics, in 2022, the housing construction area of my country’s real estate development companies was 9,049.99 million square meters, a decrease of 7.2% from the previous year. As an ancillary industry of the real estate market, the market demand for coatings has gradually declined. Against this background, my country’s coating production has gradually declined. According to data released by the China Coatings Industry Association, in 2022, the total output of enterprises in my country’s coatings industry will be approximately 34.88 million tons, a year-on-year decrease of 8.5%.
Industry analysts said that foreign paint companies mainly include Nippon Paint, Kansai Paint, PPG, Akzo Nobel, and Sherwin-Williams Paint , RPM, Axalta Coatings, BASF Chemicals, etc. The larger domestic coatings companies mainly include Bardez Chemicals, Desert Oasis, China Resources Coatings, 3Trees Coatings, Oriental Yuhong, Carbaoli Coatings, and Asia Chuangneng wait. Since foreign paint companies entered the Chinese market earlier, they have occupied most of my country’s high-end market by virtue of their advantages such as good product quality, high brand awareness, and relatively complete sales channels. Most domestic paint companies have relatively single product categories and low brand awareness, and are mainly concentrated in the mid-to-low-end market. With the gradual rise of my country’s coating companies, product categories are gradually increasing, brand building is gradually improving, market competitiveness continues to increase, and gradually extends to the high-end market.