my country’s mobile phone film industry chain has been formed and the market size is gradually expanding

Mobile phone film, also known as mobile phone protective film, is one of the accessories for smartphones. It is a cold-laminating film that is mainly installed on the screen and body of smartphones. Mobile phone screen protectors are mainly used to protect mobile phone screens from scratches, falls, screen explosions, etc. With the continuous development of the mobile phone film industry, the material of mobile phone film has undergone great changes. The earliest mobile phone film was made of PP material or PVC material. Today, the material of mobile phone film has gradually evolved into TPU material, ARM material, nano material, etc. As the cost of replacing mobile phone screens gradually increases, mobile phone screen protectors have gradually become a necessity for mobile phone users.

The mobile phone film industry continues to develop, and its product categories are increasingly rich. According to different materials, mobile phone films can be divided into tempered films, hydrogel films, liquid nano mobile phone films, etc.; according to different uses, mobile phone films can be divided into screen protection films, body protective films, etc.; according to different functions, mobile phone films can be divided into Anti-peep film, mirror film, anti-scratch protective film, anti-blue light film, etc.

At present, my country has formed a complete mobile phone film industry chain. The upstream of the industrial chain is mainly the mobile phone film raw material industry, providing PET material film, PVC material film, ARM material film and other raw materials; the midstream is mainly the mobile phone film production industry, responsible for cutting the material film into various types of mobile phone films; the downstream is mainly for the Consumers are sold to consumers through sales channels such as online e-commerce platforms, offline digital stores, and brand stores.

As the penetration rate of the Internet in our country gradually increases, mobile phones have become the main communication tool for residents in their daily lives. According to data released by the Ministry of Industry and Information Technology, as of the end of 2022, the number of mobile phone users in my country was 1.683 billion. The number of mobile phone users in my country is gradually increasing, and the demand for mobile phone films is increasing. According to the “China Mobile Phone Film Market Feasibility Research Report 2023-2028” released by the Industrial Research Center, driven by market demand Under the current situation, the scale of my country’s mobile phone film market has gradually expanded. In 2022, my country’s mobile phone film market size will be 28.741 billion yuan, and it is expected to continue to grow in the future.

At this stage, many companies have appeared in my country’s mobile phone film market. Among them, the larger companies mainly include Lulian, Baseus, Shanmo, Lanzhi, Yise, Bangkes, etc. my country’s mobile phone film industry continues to develop, and consumers’ functional requirements for mobile phone films are gradually increasing. In order to meet market demand, my country’s mobile phone film companies continue to improve their technical level and develop new materials. Mobile phone films are gradually becoming thinner and more transparent, and mobile phone films The functionality of the membrane gradually improves.

Industry analysts said that with the rapid development of my country’s mobile phone film market, the operating model of mobile phone film companies has gradually changed, gradually shifting from ODM to /OEM model shifts to ODM/OEM + independent brand model. Under the ODM/OEM + independent brand model, my country’s mobile phone film companies have gradually established a complete sales network and implemented refined operations, and their market share is expected to gradually increase. To sum up, my country’s mobile phone film market still has great room for development in the future.