my country’s hygienic hot-melt adhesive market continues to expand, and industry entry barriers are high

Special hot melt adhesive for absorbent sanitary products, referred to as hygienic hot melt adhesive, is a new type of environmentally friendly adhesive made by blending, polymerizing and modifying thermoplastic polymer materials. It is green, odorless, non-toxic and non-toxic. Solvent, fast curing speed, fire-proof and explosion-proof.

Eisai hot melt adhesive is the core material of the non-woven coating lamination process. It can be divided into special adhesives such as odor-absorbing adhesives/sealing adhesives/soft-flavored adhesives/waist patch special adhesives, rubber adhesives, structural adhesives, and back adhesives. Large category, it is widely used in pet pads, medical mattresses, medical protective clothing, women’s sanitary napkins, adult incontinence products, baby diapers and other absorbent products.

In order to support the development of the hot melt adhesive industry and provide a good development environment for hot melt adhesive companies, the Chinese government has successively issued the “Guidance Catalog for Industrial Structural Adjustment (2019 Edition)”, “Encouraging Foreign Investment Industries Catalog (2020 Edition)”, ” New Materials Industry Development Guide” and other policies. In this context, the development prospects of my country’s sanitary hot melt adhesives are broad.

In recent years, my country’s sanitary hot melt adhesive has developed rapidly. On the one hand, as the living standards of Chinese residents improve and consumption upgrades, public hygiene awareness continues to increase, and the market demand for sanitary products continues to rise. On the other hand, as the aging of the population continues to accelerate, the number of elderly people in my country continues to increase, and the market demand for adult incontinence products is increasing rapidly. On the other hand, affected by the COVID-19 epidemic, my country’s consumption of medical protective equipment has increased significantly.

According to the “2023-2027 China Hygienic Hot Melt Adhesive Product Market Analysis Feasibility Research Report” released by the Industrial Research Center, The rapid development of downstream applications such as sanitary products, adult incontinence products, and medical protective products has led to an increase in the market demand for sanitary hot melt adhesives, and the scale of my country’s sanitary hot melt adhesive market continues to expand. From 2018 to 2022, the size of my country’s hygienic hot melt adhesive market increased by 3.14 billion yuan, with a compound annual growth rate of 22.7%. Among them, my country’s hygienic hot melt adhesive market size will be 7.12 billion yuan in 2022, a year-on-year increase of 19.5%.

From the perspective of the downstream application fields of hygienic hot melt adhesives, absorbent sanitary products are its main application field and have become the main driving force for the development of the hygienic hot melt adhesive industry, achieving positive growth in market size for seven consecutive years. Among them, my country’s absorbent sanitary products market size will be 181.91 billion yuan in 2022, a year-on-year increase of 4.2%.

In addition, in order to meet the diverse needs of downstream application products, in recent years, my country’s hygienic hot melt adhesives have gradually developed towards personalization, segmentation, and functionality, including core hot melt adhesives, color hot melt adhesives, color-changing hot melt adhesives, New products such as low VOC hot melt adhesive, degradable hot melt adhesive, and odor-absorbing hot melt adhesive have emerged.

Industry analysts said that at present, my country’s hygienic hot melt adhesive industry has high entry barriers, high market concentration, and the market share is mainly dominated by Foreign companies such as Fuller from the United States, Henkel from Germany, and Bostik from France, as well as local companies such as Polyethylene New Materials, occupy the area. Among them, four companies, Poly Adhesive New Materials, Fuller of the United States, Henkel of Germany, and Bostik of France, account for more than 80.0% of my country’s hygienic hot melt adhesive market share.